Data protection

1. data protection at a glance

General information
The following information provides a simple overview of what happens to your personal data when you visit this website.
Personal data is any data that can be used to identify you personally.
Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator.
You can find the operator’s contact details in the “Information on the controller” section of this privacy policy.

How do we collect your data?
On the one hand, your data is collected when you provide it to us.
This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website.
This is primarily technical data (e.g. internet browser, operating system or time of page view).
This data is collected automatically as soon as you enter this website.

What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors.
Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time.
You also have the right to request the correction or deletion of this data.
If you have given your consent to data processing, you can revoke this consent at any time for the future.
You also have the right to request the restriction of the processing of your personal data under certain circumstances.
Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have further questions on the subject of data protection.

Analysis tools and third-party tools
When you visit this website, your surfing behavior may be statistically evaluated.
This is mainly done with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

2. hosting
Hosting with All-Inkl

We host our website with All-Inkl.
The provider is ALL-INKL.COM – Neue Medien Münnich, Inh.
René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter: All-Inkl).
Details can be found in All-Inkl’s privacy policy: https://all-inkl.com/datenschutzinformationen/.

The use of All-Inkl is based on Art. 6 para.
1 lit.
f GDPR.
We have a legitimate interest in displaying our website as reliably as possible.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

Order processing
We have concluded an order processing contract (AVV) with the above-mentioned provider.
This is a contract prescribed by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

3 General notes and mandatory information

Data protection
The operators of these pages take the protection of your personal data very seriously.
We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected.
Personal data is data that can be used to identify you personally.
This privacy policy explains what data we collect and what we use it for.
It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities.
Complete protection of data against access by third parties is not possible.

Information on the responsible body
The responsible body for data processing on this website is

vidone GmbH
Lena-Christ-Straße 2
82031 Grünwald
Germany

Phone: +49 (0)89 693 132 06
E-mail: info@vidone.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage period
Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies.
If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.

General information on the legal basis for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para.
1 lit.
a GDPR or Art. 9 para.
2 lit.
a GDPR, insofar as special categories of data pursuant to Art. 9 para.
1 GDPR are processed.
If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 para.
1 TTDSG.
Consent can be revoked at any time.
If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para.
1 lit.
b GDPR.
Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para.
1 lit.
c GDPR.
Data processing may also be based on our legitimate interest in accordance with Art. 6 para.
1 lit.
f GDPR.
Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Note on data transfer to the USA and other third countries
We use tools from companies based in the USA or other third countries that are not secure under data protection law.
If these tools are active, your personal data may be transferred to these third countries and processed there.
We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in these countries.
For example, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this.
It can therefore not be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for surveillance purposes.
We have no influence on these processing activities.

Withdrawal of your consent to data processing
Many data processing operations are only possible with your express consent.
You can withdraw your consent at any time.
The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6 ABS.
1 LIT.
E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS.
THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY.
IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING.
IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority
In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement.
The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format.
If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator.
You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, deletion and correction
You have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time within the framework of the applicable legal provisions.
You can contact us at any time with regard to this and other questions on the subject of personal data.

Right to restriction of processing
You have the right to request the restriction of the processing of your personal data.
To do so, you can contact us at any time.
The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to verify this.
For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have lodged an objection pursuant to Art. 21 para.
1 GDPR, a balance must be struck between your interests and ours.
As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

Objection to advertising emails
We hereby object to the use of contact data published as part of our duty to provide a legal notice for the purpose of sending unsolicited advertising and information material.
The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

4. data collection on this website

Cookies
Our Internet pages use so-called “cookies”.
Cookies are small text files and do not cause any damage to your end device.
They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies).
Session cookies are automatically deleted at the end of your visit.
Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you visit our website (third-party cookies).
These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

Cookies have various functions.
Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos).
Other cookies are used to evaluate user behavior or display advertising.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para.
1 lit.
f GDPR, unless another legal basis is specified.
The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services.
If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser.
If cookies are deactivated, the functionality of this website may be restricted.

If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately in this privacy policy and, if necessary, request your consent.

Consent with Borlabs Cookie
Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document these in compliance with data protection regulations.
The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored.
This data is not passed on to the provider of Borlabs Cookie.

The data collected will be stored until you ask us to delete it or delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies.
Mandatory statutory retention periods remain unaffected.
Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies.
The legal basis for this is Art. 6 para.
1 lit.
c GDPR.

Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us.
These are

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – the server log files must be recorded for this purpose.

Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions.
We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para.
1 lit.
b GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures.
In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request).
Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry, including all personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request.
We will not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed).
Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. social media

Facebook plugins (Like & Share button)
Plugins from the social network Facebook are integrated on this website.
The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the “Like” button on this website.
You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit this website, a direct connection is established between your browser and the Facebook server via the plugin.
Facebook receives the information that you have visited this website with your IP address.
If you click on the Facebook “Like” button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile.
This allows Facebook to associate your visit to this website with your user account.
We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook.
Further information on this can be found in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation.

If you do not want Facebook to be able to associate your visit to this website with your Facebook user account, please log out of your Facebook user account.

The use of Facebook plugins is based on Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in the widest possible visibility in social media.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR).
The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook.
The processing carried out by Facebook after forwarding is not part of the joint responsibility.
The obligations incumbent on us jointly have been set out in an agreement on joint processing.
The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum.
According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the secure implementation of the tool on our website in accordance with data protection law.
Facebook is responsible for the data security of Facebook products.
You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook.
If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

Instagram plugin
Functions of the Instagram service are integrated on this website.
These functions are offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button.
This allows Instagram to associate your visit to this website with your user account.
We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

The data is stored and analyzed on the basis of Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in the widest possible visibility in social media.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR).
The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram.
The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility.
The obligations incumbent on us jointly have been set out in an agreement on joint processing.
You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum.
According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the secure implementation of the tool on our website in accordance with data protection law.
Facebook is responsible for the data security of Facebook and Instagram products.
You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook.
If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

You can find more information on this in Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

LinkedIn plugin
This website uses functions of the LinkedIn network.
The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time you access a page on this website that contains LinkedIn functions, a connection to LinkedIn servers is established.
LinkedIn is informed that you have visited this website with your IP address.
If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to this website with you and your user account.
We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

The use of the LinkedIn plugin is based on Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in the widest possible visibility in social media.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
You can find details here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de

Further information on this can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.

6. analysis tools and advertising

Google Analytics
This website uses functions of the web analysis service Google Analytics.
The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors.
The website operator receives various usage data, such as page views, length of visit, operating systems used and origin of the user.
This data is summarized in a user ID and assigned to the respective end device of the website visitor.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting).
The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website and its advertising.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization
We have activated the IP anonymization function on this website.
This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing
We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Storage period
Data stored by Google at user and event level that is linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 26 months.
For details, please see the following link: https://support.google.com/analytics/answer/7667196?hl=de

Google Ads
The website operator uses Google Ads.
Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting).
Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting).
As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of Google Ads is based on Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in marketing its products and services as effectively as possible.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Remarketing
This website uses the functions of Google Analytics Remarketing.
The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g. clicks on certain products) in order to classify you into certain advertising target groups and then display suitable advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to Google’s cross-device functions.
In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in marketing its products as effectively as possible.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching
Among other things, we use Google Remarketing’s customer matching to form target groups.
Here we transfer certain customer data (e.g. email addresses) from our customer lists to Google.
If the customers in question are Google users and are logged into their Google account, they are shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking
This website uses Google Conversion Tracking.
The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions.
For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently.
This information is used to create conversion statistics.
We find out the total number of users who have clicked on our ads and what actions they have taken.
We do not receive any information with which we can personally identify the user.
Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google Conversion Tracking is based on Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

You can find more information about Google Conversion Tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Facebook Pixel
This website uses Facebook’s visitor action pixel to measure conversions.
The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad.
This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the user.
However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy.
This allows Facebook to place advertisements on Facebook pages and outside of Facebook.
This use of the data cannot be influenced by us as the site operator.

The use of Facebook pixels is based on Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in effective advertising measures including social media.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

7. plugins and tools

YouTube with extended data protection
This website integrates videos from YouTube.
The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode.
According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video.
However, the transfer of data to YouTube partners is not necessarily excluded by the extended data protection mode.
For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to the YouTube servers is established.
This tells the YouTube server which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile.
You can prevent this by logging out of your YouTube account.

Furthermore, YouTube may store various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting).
In this way, YouTube can obtain information about visitors to this website.
This information is used, among other things, to record video statistics, improve user-friendliness and prevent fraud attempts.

After the start of a YouTube video, further data processing operations may be triggered over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers.
This constitutes a legitimate interest within the meaning of Art. 6 para.
1 lit.
f GDPR.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

You can find more information about data protection at YouTube in their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts.
When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers.
This gives Google knowledge that this website has been accessed via your IP address.
The use of Google WebFonts is based on Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in the uniform presentation of the typeface on its website.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps
This site uses the map service Google Maps.
The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to save your IP address.
This information is usually transmitted to a Google server in the USA and stored there.
The provider of this site has no influence on this data transfer.
If Google Maps is activated, Google may use Google Web Fonts for the purpose of uniform display of fonts.
When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website.
This constitutes a legitimate interest within the meaning of Art. 6 para.
1 lit.
f GDPR.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

You can find more information on the handling of user data in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website.
The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether data is entered on this website (e.g. in a contact form) by a human or by an automated program.
For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics.
This analysis begins automatically as soon as the website visitor enters the website.
For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website by the website visitor or mouse movements made by the user).
The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background.
Website visitors are not informed that an analysis is taking place.

The data is stored and analyzed on the basis of Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in protecting its website from abusive automated spying and SPAM.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

8. eCommerce and payment providers

Processing of data (customer and contract data)
We collect, process and use personal data only insofar as it is necessary for the establishment, content or modification of the legal relationship (inventory data).
This is done on the basis of Art. 6 para.
1 lit.
b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.
We collect, process and use personal data about the use of this website (usage data) only insofar as this is necessary to enable or charge the user for the use of the service.

The customer data collected will be deleted after completion of the order or termination of the business relationship.
Statutory retention periods remain unaffected.

Data protection

1. data protection at a glance

2. hosting
Hosting with All-Inkl

3 General notes and mandatory information

4. data collection on this website

5. social media

6. analysis tools and advertising

7. plugins and tools

8. eCommerce and payment providers

Kontaktanfrage

Contact request

Data protection

1. data protection at a glance

2. hostingHosting with All-Inkl

3 General notes and mandatory information

4. data collection on this website

5. social media

6. analysis tools and advertising

7. plugins and tools

8. eCommerce and payment providers

Kontaktanfrage

Contact request

2. hosting
Hosting with All-Inkl